Västtrafik

Gå på fram

Västtrafik, Sweden’s second largest public transport operator, wanted to find a way to reach a younger audience, and increase their willingness to pay for their fare. One way to nudge them in the right direction, was simply by telling them to enter the bus through the front door.
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Together with beloved star Lucianoz, we could use music to convey our message in an entertaining way on platforms where a lot of people spend their time. The song spread quickly across musical platforms and media outlets, and soon the whole Västra Götaland region was humming its tune.

Oh, and the title “Gå på fram” of course means “Enter at the front”.