

E.ON
The Jarnys
In the middle of the energy crisis with skyrocketing electricity prices, E.ON was to launch Elna – a service that gives precise control over your energy consumption. But instead of just launching a product, we launched a reality series with an ordinary Swedish family – The Jarnys. They got to educate and entertain our customers on their journey towards an energy-smart and more sustainable life – kilowatt by kilowatt.
@FamJarny on Instagram & TikTok
1 700 000
Swedes saw the first three episodes
76% / 36%
view and completion rate for our 6+ minutes long episodes
14%
reduced energy consumption among E.ON customers (7% among all Swedes during the same period).
GOLD
The series was awarded with gold in the Nordic Youtube Awards

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