E.ON

The Jarnys

By the winter 2022, Europe was thrown into a full-scale energy crisis with skyrocketing energy prices. But instead of relying solely on crisis communication, E.ON launched a reality series with an ordinary (well…) Swedish family – The Jarnys. They got to educate and entertain our customers on their journey towards an energy-smart and more sustainable life – kilowatt by kilowatt.

5 000 000

in total reach for the series on YouTube

76% / 33%

view and completion rate for our 6+ minutes long episodes

0.5 to 8.2

from bottom to top in BrandIndex

Reduced energy consumption

by more than twice the national average among E.ON’s customers

Awards

Gold and Grand Prix at the Nordic YouTube Works Awards, winner Swedish Effies awards (100W), bronze at Eurobest, silver at Guldägget, and multiple golds at the Swedish Content Awards