
Smarteyes
Giving Affordable Design a New Look
It sure is a challenge to get recognized as an optician in Scandinavia. Here, all major competitors are always on the lookout to match each other’s offers and they all share the same inital “S” to their name. Recognition and distinction has never been more important – you don’t want customers to end up with the wrong optician by mistake, do you?
Coming of 2020, Smarteyes wanted to launch their new brand platform and alongside that, they wanted to update their visual identity with the goal to simplify and clarify. We had the honor to help them out.

The identity is funneled through the new brand platform and all parts are referable to Smarteyes philosophy, with the goal of lifting Smarteyes as a design brand even further.


Smarteyes Sans – a custom typeface made for a brand that wouldn’t settle for anything less than designing everything themselves.














More work
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Malmö stad - Språkresan
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Sandvik - The Impossible Statue
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Hövding - Protecting genius
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Malmö stad - Cigarette Buttcoin
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RFSU / Way Out West - The Livebrator
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E.ON - The Jarnys
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Kavall - Visual identity
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ByWe - The nordic hair care powerhouse
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Lenovo - The new nudes
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Ipren - Painful moments
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Samsung - Make more of every moment
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Malmö stad - Unwrap democracy
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Sambla - Alla lån kan bli bättre
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Malmö stad - Mobilitet
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HOJ - Visualizing the love of movement
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Malmö stad - Dirty talk
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Samsung – Make life better
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Skånetrafiken - Together we make the air better
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Lif - Together we make the air better
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Lenovo - Legiondary delivery
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Nyköpings kommun - Visual identity
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Skånetrafiken - Summer is now released
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Unga Lukas - Orc therapy
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Smarteyes - Eyewear for everyone
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Volvo CE - Add silence
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E.ON - Christmas campaign
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E.ON - The electric revolution
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Gillis Edman - Adding human warmth to life’s many stages
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Smarteyes - Giving affordable design a new look
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SL - A comfier way to travel
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Lenovo - Legion delivery
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Lenovo - Silver Snipers
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E.ON - Let's electrify Sweden, kilowatt by kilowatt.
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Lenovo - Metal Reviews
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Lindvalls - Riktig korv