Malmö FF

Museum & Supporter shop

In the spring of 2022, Malmö FF remodelled its arena to create a more inclusive and accessible environment. This involved integrating the club's museum into the daily arena experience and remodelling the shop to attract more visitors.

The arena's north-eastern entrance level had to accommodate large crowds and become a meeting place for visitors, requiring robust and flexible solutions. Our project in collaboration with interior design studio RumRum focused on bringing together Malmö FF's rich history with future visions in an inspiring environment.

The design for the museum and shop was based on a strict colour and material palette, in line with the Malmö FF brand. This created a unified and flexible environment that could be adapted to different exhibitions and activities, while reinforcing the club's identity.

To achieve long-term sustainability and ease of customisation, materials and signage systems were chosen that could be reused and repositioned. We also created a communication system that could be produced on site, reducing shipping and costs.

The new shop has become a place where fans can easily find and buy their favourite products. It is designed to be both aesthetically pleasing and practically efficient, with a dynamic layout that creates an effective sales flow on both quiet weekdays and in the matchday rush.

The Malmö FF arena has been transformed into a vibrant meeting place where visitors can explore the club's history and participate in its future. The combination of museum and shop creates a holistic experience that engages both new and old fans, strengthening the club's relationship with its audience.

More work