Stay grounded

The polar ice caps are melting and the extreme weather rages on, yet we continue to be enticed by distant adventures a flight away. So how can we remind Stockholmers that there are adventures to be had at home – which are far more kind on both the wallet and the environment?

By taking inspiration from the visual expressions of flight and travel companies while contrasting them with our own destinations and significantly lower prices – encouraging Stockholmers to stay grounded this summer.