Makes life better

How we boiled down the most complex word ever – life – into something painfully relatable.

Trust us – Samsung has a massive product portfolio. And every product has their own smart feature that can make people’s everyday life a bit better. From robot vacuums to smart fridges. So, it totally made sense when they asked us for a campaign that would tap into their global brand concept – Makes life better. Problem is, “life” is a very abstract thing. Instead, we decided to boil it down to something relatable. To a single moment and the worst part of life – Monday mornings.