Make more of every moment

How to make positive emotions around a market leader last forever.

Samsung is the Nordic market leader within consumer electronics, with a massive product portfolio ranging from robot vacuums to smart fridges and TVs.

With the concept Make more of… we wanted to show that each and every one of their products haven’t been created for the sake of a higher resolution, a flatter screen or suck-ier vacuum, but to create a better, more memorable, and more enjoyable life for all.

Brand consideration


(closest competitor is at 50%)

Brand preference


(closest competitor is at 20%)

The majority agrees that Samsung “makes life better”