Samsung
It's OK to be stupid in a smart home
Imagine this: You get home after a long day, dragging yourself through the door, and all you want is to leave work at work. You’re ready to power down the ol’ brain, maybe even enter full "couch potato mode."
Good news! With Samsung's smart solutions, you can embrace your true, wonderfully clueless self. Yes, in a smart home, it’s perfectly OK to be a little… less than brilliant.
The motto, "It's OK to be stupid in a smart home," is just our way of saying Samsung’s products are so smart, they handle the thinking, so you don’t have to. Go ahead, forget how to do basically everything – Samsung’s got your back.

More work
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Västtrafik - Gå på fram
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The Dawit Isaak Library - The Bound Books Project
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Ramlösa - Fluent as Water
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Eriksberg - Julpåskölen
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Malmö Konstmuseum - Visual Identity
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Malmö stad - SFI IRL
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Sandvik - The Impossible Statue
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E.ON - The Jarnys
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RFSU/Way Out West - The Livebrator
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Skånetrafiken - Visualizing the journeys we make together
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Läkerol - Makes people talk
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Samsung - Make more of every moment