
PRV
Piracy is a Bad Deal
Every year, Swedes knowingly or unknowingly buy billions of pirated goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. PRV wanted to draw attention to this. So we designed and launched new products that were named after the risk you take, or the industry you choose to support, when you buy them.
The bad deal site
Each film ended with a link to our campaign website where you could read all about the negative effects piracy brings and received information on how to avoid copies.



More work
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Malmö stad - Språkresan
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Sandvik - The Impossible Statue
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Hövding - Protecting genius
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Malmö stad - Cigarette Buttcoin
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RFSU / Way Out West - The Livebrator
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E.ON - The Jarnys
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Kavall - Visual identity
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ByWe - The nordic hair care powerhouse
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Lenovo - The new nudes
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Ipren - Painful moments
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Samsung - Make more of every moment
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Malmö stad - Unwrap democracy
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Sambla - Alla lån kan bli bättre
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Malmö stad - Mobilitet
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HOJ - Visualizing the love of movement
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Malmö stad - Dirty talk
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Samsung – Make life better
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Skånetrafiken - Together we make the air better
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Lif - Together we make the air better
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Lenovo - Legiondary delivery
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Nyköpings kommun - Visual identity
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Skånetrafiken - Summer is now released
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Unga Lukas - Orc therapy
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Smarteyes - Eyewear for everyone
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Volvo CE - Add silence
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E.ON - Christmas campaign
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E.ON - The electric revolution
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Gillis Edman - Adding human warmth to life’s many stages
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Smarteyes - Giving affordable design a new look
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SL - A comfier way to travel
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Lenovo - Legion delivery
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Lenovo - Silver Snipers
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E.ON - Let's electrify Sweden, kilowatt by kilowatt.
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Lenovo - Metal Reviews
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Lindvalls - Riktig korv