
Malmö stad
Dirty talk
Just like smoking and speeding, littering is an irrational behaviour. We all know it’s bad, yet we still do it. So, to tackle this we aimed for an irrational approach. To make it socially unacceptable to litter by proving that the people around you think it’s unattractive when you do it – and attractive when you don’t.






+ 140
international media outlets
+ 130 000
mentions on social media
+ 563 000 000
potential impressions on social media
More work
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HOJ - Visualizing the love of movement
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Malmö stad - Dirty talk
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Samsung – Make life better
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Skånetrafiken - Together we make the air better
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Lif - Together we make the air better
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Nyköpings kommun - Visual Identity
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Skånetrafiken - Summer is now released
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Unga Lukas - Orc Therapy
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Smarteyes - Eyewear for Everyone
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E.ON - The Electric Revolution
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Gillis Edman - Adding human warmth to life’s many stages
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Smarteyes - Giving Affordable Design a New Look
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SL - A comfier way to travel
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Lenovo - Silver Snipers
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E.ON - Let's electrify Sweden, kilowatt by kilowatt.
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Vimla – Bye bye offline!
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Lenovo - Metal Reviews
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Lindvalls - Riktig korv
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PRV - Piracy is a Bad Deal