![](../../images/Lenovo_The-New-Nudes_01_Featured-Image_3840x2160.jpg)
Lenovo
The new nudes
Influencers are used to exposing themselves. But it’s always on their own, edited terms. So what happens when they give away that control completely? The new Lenovo Yoga laptop was launched in a playful merge of two different types of subcultures: the nudity online with zoomed in pixels and ruthless comment sections. And the nudity in the art world, where your gaze is meant to appreciate shapes and expressions. Put those two together, and you have The New Nudes.
![](../../images/Lenovo_The-New-Nudes_03_1920x1080.jpg)
![](../../images/Lenovo_The-New-Nudes_04_Two_Column_Image_1080x1080.jpg)
![](../../images/Lenovo_The-New-Nudes_05_Two_Column_Image_1080x1080.jpg)
![](../../images/Lenovo_The-New-Nudes_06_1920x1080.jpg)
![](../../images/Lenovo_The-New-Nudes_10_1920x1080.jpg)
![](../../images/Lenovo_The-New-Nudes_11_Two_Column_Image_1080x1080.jpg)
![](../../images/Lenovo_The-New-Nudes_12_Two_Column_Image_1080x1080.jpg)
![](../../images/Lenovo_The-New-Nudes_13_1920x1080.jpg)
![](../../images/Lenovo_The-New-Nudes_14_Two_Column_Image_1080x1080.jpg)
![](../../images/Lenovo_The-New-Nudes_15_Two_Column_Image_1080x1080.jpg)
![](../../images/Lenovo_The-New-Nudes_16_1920x1080.jpg)
~ 2 400 000 SEK
Value of earned media
~ 2 500 000
Total reach
More work
-
Malmö FF – Museum & Supporter shop
-
Sparbanken Skåne – Bank in Scanian
-
Malmö stad - Always open
-
Vimla - The phone company with good vibrations
-
Vimla - Visual Identity
-
Granngården - Feel like you’re the best on earth
-
Sector Alarm - Keep some extra eyes on your home
-
Malmö stad - Cigarette Buttcoin
-
UL - We're on our way
-
Spendwise - In any case, you can trust your loan
-
Malmö stad - Språkresan
-
Sandvik - The Impossible Statue
-
Hövding - Protecting genius
-
Malmö stad - Cigarette Buttcoin
-
RFSU / Way Out West - The Livebrator
-
E.ON - The Jarnys
-
Kavall - Visual identity
-
BRA - Brand Identity & Concept
-
ByWe - The nordic hair care powerhouse
-
Lenovo - The new nudes
-
Ipren - Painful moments
-
Samsung - Make more of every moment
-
Malmö stad - Unwrap democracy
-
Sambla - Alla lån kan bli bättre
-
Malmö stad - Mobilitet
-
HOJ - Visualizing the love of movement
-
Malmö stad - Dirty talk
-
Samsung – Make life better
-
Skånetrafiken - Together we make the air better
-
Lif - Together we make the air better
-
Lenovo - Legiondary delivery
-
Nyköpings kommun - Visual identity
-
Skånetrafiken - Summer is now released
-
Unga Lukas - Orc therapy
-
Smarteyes - Eyewear for everyone