Building a visual world for a Nordic powerhouse of premium hair care brands.

ByWe is a Nordic house of premium hair care brands, such as L’anza, Morrocanoil and Olaplex. For the launch of this new brand, they needed a strong visual world that could stand strong on its own and strengthen the concept of ByWe as a knowledgeable, passionate hair care agency, yet allow their hair brands to shine.

They needed a bold and confident visual identity that would allow ByWe to become a stand-alone powerhouse, without taking away the spotlight from the hair brands they represent. With the mission to create something that stands out from the traditional category of hair care, ByWe’s world is monochrome, punchy and full of contrast.

The energetic green accent color is the ever-present brand asset, along with the responsive logotype. It evolves and adapts to all surfaces, without losing strength or recognition.