Sandvik, a global leader in sustainable mining technology, faces a perception problem. Mining isn’t widely seen as part of a sustainable future. But the reality is different. Electrification, our path away from fossil fuels, depends on minerals. And those minerals come from mining. An electric car, for example, requires up to six times more minerals than a combustion engine vehicle, with over 90% of its materials originating from mined resources. Without mining, no transition. So, Sandvik set out to reframe mining as an essential part of the solution.

We made the absence of mining visible and created eNimon, the no mine car. The world’s first electric car made without metals or minerals. A handcrafted, transparent and completely non-functional car. By removing the very materials that make an electric car possible, the idea exposed mining’s role in the transition. No minerals. No battery. No motor. No car. The “non-car” turned absence of mining into a clear, physical argument. Today, eNimon is on display at the National Museum of Science and Technology in Stockholm.

The idea travelled globally. eNimon reached 4.1 billion people and generated more than 2,900 articles across 53 countries, spanning tech, business, sustainability and automotive media. A complex B2B issue became part of a broader public conversation. Traffic to Sandvik’s website increased during the campaign. A live-streamed panel on Fast Company saw engagement rise 2,740 percent above benchmark. It got people talking. And started to shift how mining is perceived.