Riksbyggen

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Verkligheten

A woman walking on asphalt past three small buildings in a row against a rocky hillside.

Situation

Sweden is facing a severe housing crisis, making it harder than ever for young adults to buy their first home. Many are unable to move out of their parents’ homes, forcing them to turn down jobs, education and the opportunity to start a family. Riksbyggen wants to build more homes, but current housing policies make it increasingly difficult. Therefore, they're calling on the government to introduce housing reforms that create better conditions for building the homes Sweden urgently needs.

Idea

As Sweden approaches the 2026 general election, we have created a new index that translates the housing crisis into square metres. We then turned the numbers into a physical experience by building three full-scale homes, each matching the exact size the average 25-year-old can actually afford to buy in Stockholm, Gothenburg and Umeå. By stepping inside, politicians can experience the reality young adults face when trying to enter the housing market.

Effects

Campaign ongoing. Stay tuned for effects.

A woman stands on the balcony of a tiny house with light green trim against a rocky hillside. The text reads "Umeå, Scale 1:1, 4,5m2"
Man standing at red door of small brick structure near rocky hill in daylight. The text reads "Göteborg, Scale 1:1, 3,1m2"
A woman stands in the doorway of a tiny yellow house against rocky cliffs and pavement. The text reads "Stockholm, Scale 1:1, 1,9m2"
The Swedish Housing Minister squeezed in on a small bed inside a tiny room with a toilet and window.

The end

Do you want to see more of what we've done? Head back to our work page and check out some more cases.

Back to work!