Lenovo

Silver Snipers

E-sports as a culture attracts mainly young men, both playing and following, excluding not only women, but also older people. Lenovo believes that different is better and we found that it could really be about challenging the norms of the actual players taking part. Because gaming really isn’t about physical status or about who you are or where you’re from. Anyone should be able to play. As a result, we created the world’s first senior CS:GO team – The Silver Snipers.

Senior game changers

Since the Silver Snipers entered the scene back in 2018 they have reached star status in the gaming community, highlighted numerous of gaming events, won a gold medal at the world senior cs:go championships and caused a stir all over the world – inspired other seniors to take up gaming and change the norm in e-sports. They have made the art of killing noobs to a daily routine and from what we have heard a Hollywood production inspired by the team will be premiering this year.

“The world’s oldest esports team is gaming their way to longer lives”

CNN

Earned media

10 683 450

Media impressions

1,1 billion

Upvotes, Reddit

145 000

Source: Meltwater

Stockholm

Sveavägen 75
113 50 Stockholm
Tel: +46 8 787 10 00

Show on Google Maps

Gothenburg

Norra Hamngatan 32
411 06 Gothenburg
Tel: +46 8 787 10 00

Show on Google Maps

Malmö

Kärleksgatan 1A
211 45 Malmö
Tel: +46 7 014 99 589

Show on Google Maps

BBDO Nordics is a part of Omnicom Group Inc. © 2021 BBDO Nordics. All rights reserved.

This site use cookies

This site uses cookies to analyze traffic. Do you accept the use of cookies?