Save Christmas

A covid-ridden 2020 left a record number of families in financial need. People simply could not afford to give their kids any Christmas presents this year. So CDON teamed up with Giving People and together they set out to save Christmas!

Real Wishlists

By collecting real wish lists from kids in need and then matching them with the ever- growing range of items available at CDON, customers got a chance to donate something the kids really wanted instead of just giving money to a faceless charity.

To spread the initiative, real applications from families in need were used in social media, out of home and on the website.

Spread the word


This connection helped spread the initiative and in the end it reached approximately 4 743 000. But more importantly it saved Christmas for 675 children all over Sweden.


Sveavägen 75
113 50 Stockholm
Tel: +46 8 787 10 00

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Norra Hamngatan 32
411 06 Gothenburg
Tel: +46 8 787 10 00

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Kärleksgatan 1A
211 45 Malmö
Tel: +46 7 014 99 589

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BBDO Nordics is a part of Omnicom Group Inc. © 2022 BBDO Nordics. All rights reserved.

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