Piracy is a Bad Deal

Every year, Swedes knowingly or unknowingly buy billions of pirated goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. PRV wanted to draw attention to this. So we designed and launched new products that were named after the risk you take, or the industry you choose to support, when you buy them.

The bad deal site

Each film ended with a link to our campaign website where you could read all about the negative effects piracy brings and received information on how to avoid copies.

Media impressions

8 894 375

Media reach

2 663 000

Source: Meltwater


Sveavägen 75
113 50 Stockholm
Tel: +46 8 787 10 00

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Norra Hamngatan 32
411 06 Gothenburg
Tel: +46 8 787 10 00

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Kärleksgatan 1A
211 45 Malmö
Tel: +46 7 014 99 589

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