Smarteyes LOVE design, for real. They also want to share that pas- sion with the rest of the world – by democratizing design and of- fering top-class products at the lowest possible price. Something that we also want to reflect in their communication in different ways.
Sometimes we emphasize their design position by creating our own surreal, pink shimmering world, together with the actress Iza- bella Scorupco – and in other cases we highlight everyone’s right to extraordinary design through exclusive collabs.
For this year’s set of commercials, we teamed up with the world famous designer Efva Attling, in a joint eyewear collection, whose purpose was to offer great design for the people. The collabora- tion was a huge success and broke sales records after only 34 days.