Eyewear for Everyone

Smarteyes LOVE design, for real. They also want to share that pas- sion with the rest of the world – by democratizing design and of- fering top-class products at the lowest possible price. Something that we also want to reflect in their communication in different ways.

Sometimes we emphasize their design position by creating our own surreal, pink shimmering world, together with the actress Iza- bella Scorupco – and in other cases we highlight everyone’s right to extraordinary design through exclusive collabs.

Let's liberate design

For this year’s set of commercials, we teamed up with the world famous designer Efva Attling, in a joint eyewear collection, whose purpose was to offer great design for the people. The collabora- tion was a huge success and broke sales records after only 34 days.


Sveavägen 75
113 50 Stockholm
Tel: +46 8 787 10 00

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Norra Hamngatan 32
411 06 Gothenburg
Tel: +46 8 787 10 00

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Kärleksgatan 1A
211 45 Malmö
Tel: +46 7 014 99 589

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BBDO Nordics is a part of Omnicom Group Inc. © 2021 BBDO Nordics. All rights reserved.

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