Kostministeriet
Eat ‘em Up 2 Level Up
Kostministeriet (The Ministry of Food) wants everyone to eat their daily fruits and greens. And by everyone, they really mean everyone – even young guys whose interest in the bounty of nature is limited, to say the least. They are however crazy about something else – online gaming.
In the gaming world, ”skins” are hard currency and can be sold for thousands of dollars. Everyone wants them but very few can af- ford them. So, the Kostministeriet decided to offer Swedish gamers the chance to get their trigger fingers on exclusive skins whi- le at the same time giving them the opportunity to try out some fruit and veggies!
”This may be the best thing that has ever happened to Swedish gamers!!!👾🎮👾💥"
Number of exposures
1 000 000
Total reach of our target group
62%
Related
Lost & Sold
Everyday, Stockholm Public Transport takes 850,000 Stockholmers where they need to go, with minimal impact on the environment. Still, they’re not very popular. We needed to do something that sparks a…Click or Treat
To raise awareness of the season “Halloween at Liseberg” we wan- ted to frighten the target group in a new, surprising way. We liked the idea that humans love to trick, scare or give each other goose…Save Christmas
A covid-ridden 2020 left a record number of families in financial need. People simply could not afford to give their kids any Christmas presents this year. So CDON teamed up with Giving People and to…
