Malmö stad

Dirty talk

Just like smoking and speeding, littering is an irrational behaviour. We all know it’s bad, yet we still do it. So, to tackle this we aimed for an irrational approach. To make it socially unacceptable to litter by proving that the people around you think it’s unattractive when you do it – and attractive when you don’t.

Sifo survey by Kantar Public, proving that the citizens of Malmö consider it unattractive to litter.

+ 1 300

mentions on social media

+ 563 000 000

potential impressions on social media