Click or Treat

To raise awareness of the season “Halloween at Liseberg” we wan- ted to frighten the target group in a new, surprising way. We liked the idea that humans love to trick, scare or give each other goose bumps – particularly so at Halloween, the peak period for prank- sters.

The strategy was to use frights as a tool to reach out to deman- ding consumers while at the same time, turning them into par- ticipating ambassadors. So we developed a digital “Click or Tre- at” – an idea where anybody could manipulate content from the country’s biggest news site and add a layer of horror.

We scared 10 000 people in only 48 h. And attracted 200 000 visitors to the amusement park.


Sveavägen 75
113 50 Stockholm
Tel: +46 8 787 10 00

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Norra Hamngatan 32
411 06 Gothenburg
Tel: +46 8 787 10 00

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Kärleksgatan 1A
211 45 Malmö
Tel: +46 7 014 99 589

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