Volvo Construction Equipment has created a very smart line of products: electric compact machines. Obviously, these machines are perfect in a world where emissions need to be cut dramatically.
But for the launch, we needed something fresh to talk about. Something that went beyond the expected sustainability arguments. So we focused on another emission. One that is largely forgotten but equally harmful as carbon dioxide. Noise.
Noise pollution is a real killer. So we set out to help Volvo make the world a better place by launching a quiet revolution. Our concept: Add Silence.
In the campaign we dramatized the fact that you can really work everywhere with Volvo's electric construction machines.