A comfier way to travel

Who doesn’t love being comfy? During the pandemic, SL has been hard at work making your future trips more comfortable. How? By rolling out new trains, simpler ways to buy tickets and opening new stations, giving people a comfier route to their commute.

Meanwhile, you where perhaps working from home, all business on top and party on the bottom? We’ll, why change that fact because some silly re-opening of the whole society?

At SL, we welcome you back just the way you are. In all your comfiness.


In outdoor media we showed Stockholm what we believe would be – but not limited to – a suitable dress code in the public transport.


On social media the audience could enjoy our laid back demonstration of all the comfiness SL added to the public transport system.

Stay comfy y’all!


Sveavägen 75
113 50 Stockholm
Tel: +46 8 787 10 00

Show on Google Maps


Norra Hamngatan 32
411 06 Gothenburg
Tel: +46 8 787 10 00

Show on Google Maps


Kärleksgatan 1A
211 45 Malmö
Tel: +46 7 014 99 589

Show on Google Maps

BBDO Nordics is a part of Omnicom Group Inc. © 2022 BBDO Nordics. All rights reserved.

This site use cookies

This site uses cookies to analyze traffic. Do you accept the use of cookies?